Calling a Moratorium...

...on the suffix -ista, as a "cute" way to describe things.

I'm not sure when this happened, but it's been sneaking up on us the past few years.

Fashionista. Recessionista. Dealista. (Yes, there's a website for that.) Foodista. (Vomit. Like there aren't enough mundane food blogs out there.) Today I saw a commercial for TJ Maxx. Their pitch? "Become a Maxxionista!"

No. NO. NO.